About GrowthOutfitter

How this all started

As a career marketer who has spent most of the last two decades focused on growth marketing and conversion optimization (the art and science of turning visitors into customers, and getting them to stay and buy more), I’ve noticed over the years that what I’ve learned over the course of tens of thousands of AB tests hasn’t trickled out of the enterprise space down to small businesses.

I’ve always actively helped my entrepreneur friends with their marketing and website optimization. Helping people with their online business challenges, and seeing them overcome obstacles and succeed, is so inspiring. I can easily see that their sites desperately need help. And I can also see that often what I’ve had success with on some of the world’s largest online businesses, also works wonders for small businesses and rapid growth startups.

No matter what, basic customer behavior, user experience design, and targeted messaging principles apply.

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Realizing that entrepreneurs are the heart of their business, if this individual has their own issues to overcome (don’t we all?), then their business is impacted as well. Attempting to fix a business problem isn’t addressing the root cause. If the entrepreneur isn’t at their best, then their business will always struggle.

It’s with this knowledge and experience that I want to help entrepreneurs and their businesses grow.

GrowthOutfitter is how my team and I will be able to do this.

Benjamin Liu GrowthOutfitter

This is Ben

With nearly two decades of data-driven growth marketing, conversion optimization, design and consulting experience, I've built brands, transformed businesses and generated over $100M in incremental revenue for consumer and B2B companies, ranging from startups to global Fortune 500 enterprises, including Adobe, Dropbox, Experian, Delta Airlines, Citrix and more.

Fun Facts

Always fun to learn more about who you're talking to. So hit me up if you'd like to learn more!

  • I really was a rocket scientist (designed a rocket engine termination and had a project fly on the Space Shuttle)
  • I'm a reformed engineer - marketing and helping entrepreneurs grow is way more fun!
  • I produced the world's first high definition 24p feature film, just beating George Lucas and Star Wars Phantom Menace to market
  • I'm the 2014 6 hour Time Trial World Champion - ask me about the most painful six hours of my life on a bike
  • I live in California, happily married, and have a highly fluffy shih-tzu called Nobu