Acquisition

Customer acquisition are the elements to get visitors to your website or landing pages.  This includes marketing, branding and social, as well as advertising, which includes pay per click, paid search, display, retargeting, contextual and video.

There’s also on-site and off-site search engine optimization (SEO) which helps drive organic traffic to your website.

 

What’s the difference between landing pages vs. websites?

What’s the difference between landing pages vs. websites?

Shortcuts: What is a landing page? What is a website? How can I tell the difference between landing pages vs. websites? What should I do if I’m just getting online for the first time?” How do I make the landing page effective?” When should I use my landing page vs. my website when advertising?” How do I create landing pages? So what is the difference between landing pages vs. websites? What about your homepage? Where […]

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Top way to not waste ad spend

Top way to not waste ad spend

Shortcuts: Give your customer a smooth journey How do I not waste ad spend on my website? Build landing pages to optimize ad spend   The top way to not waste ad spend After auditing many online businesses, and working with professionals who have improved thousands more, we’ve determined our top way to not waste ad spend is consistent messaging between your ads and destination page. If you’re spending bucks to get prospects to click […]

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Features versus Benefits

Features versus Benefits

Shortcuts: What are features versus benefits? What is a feature? What is a benefit? How do I create benefit messaging? Why is benefits messaging more powerful? What are features versus benefits? This is a common question, and one is far more relevant to your visitors and prospective customers than the other. Both are very different animals, yet they are connected closely. Most small business owners don’t understand the difference. This is why their businesses struggle […]

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Pick the right website colors

Pick the right website colors

Shortcuts: Pick the right website colors Choose your website’s background color Select your primary website color Choose your accent colors   In last week’s post, we gave an overview of how important it is to pick the right website colors. We started with why website colors are important, how the right colors impact your brand and drawing attention to important elements on your pages. In this second part, we’ll give you an overview of color […]

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