Funnels

Funnels are the steps your users and visitors take to complete a valuable action. Depending on what that action is, there are three types of funnels: purchase, sign-up and lead generation.

A purchase funnel takes a visitor from when they decide to buy your product or service through the checkout to submission of their payment information. This is also for existing customers to make another purchase.

A sign-up funnel takes a visitor through a flow for a subscription, trial, membership or to join an email list.

A lead generation funnel captures contact information of a prospect, so that you can follow up directly.

What’s the difference between landing pages vs. websites?

What’s the difference between landing pages vs. websites?

Shortcuts: What is a landing page? What is a website? How can I tell the difference between landing pages vs. websites? What should I do if I’m just getting online for the first time?” How do I make the landing page effective?” When should I use my landing page vs. my website when advertising?” How do I create landing pages? So what is the difference between landing pages vs. websites? What about your homepage? Where […]

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How to design an effective checkout funnel

How to design an effective checkout funnel

Shortcuts: What is an effective checkout funnel? Where is the checkout funnel within a customer’s experience? What are the elements of an effective checkout funnel? What are best practices for an effective checkout funnel? Optimizing an effective checkout funnel   Do you have an effective checkout funnel or one that doesn’t perform? How well are you turning your visitors who click your “Buy” buttons into customers successfully? If you’re not turning 100% of visitors into […]

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Top 5 ways to increase conversion on your landing page

Top 5 ways to increase conversion on your landing page

Shortcuts: Landing page optimization goals Keys to increase conversion on your landing page Top 5 steps to increase conversion on your landing page   One of the best ways to increase conversion on your landing page from your advertising traffic is to make sure that page is optimized. Last week, we looked at how to get the right type of targeted traffic that is more interested in your offer and likely to convert. In this […]

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