Growth Marketing

Growth marketing is a relatively new, data-driven marketing discipline that helps businesses grow quickly and efficiently.

It involves unrelenting tweaking and testing of elements across the entire customer journey in pursuit of constant improvement. From the first touch point through conversion to a customer, onboarding, engagement, upsells and retention, growth marketers collect and analyze data to compile insights that continue to grow businesses.

 

How to Get Visitors to Scroll Down Your Webpage

How to Get Visitors to Scroll Down Your Webpage

If you have a long website page, you’ll need to know how to get visitors to scroll down. Chances are your visitors aren’t making it through all of your content. Scroll maps measure how far people scroll on a given page, and results typically look like this, where most visitors only see what’s above the fold (what you see in your browser window when the page first loads), and only a fraction making it to […]

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4 Things You Must Do to Grow Your Business Online

4 Things You Must Do to Grow Your Business Online

Ok, so there are more than 4 things to do to build and grow a business online.  However, at a high level, these are the most important, as all the strategies, tactics and tasks fall under these in one way or another. Here’s what you need to have and do: A thorough plan for your business Get educated on the basics of running a business online Make sure you’re not an obstacle Learn how to […]

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What’s the difference between landing pages vs. websites?

What’s the difference between landing pages vs. websites?

Shortcuts: What is a landing page? What is a website? How can I tell the difference between landing pages vs. websites? What should I do if I’m just getting online for the first time?” How do I make the landing page effective?” When should I use my landing page vs. my website when advertising?” How do I create landing pages? So what is the difference between landing pages vs. websites? What about your homepage? Where […]

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Speed kills… your conversions

Speed kills… your conversions

Shortcuts: How much does slow loading time impact conversion? Why is slow loading time such a problem? How does slow loading time impact mobile? What causes a slow loading time? How do I measure my site’s speed? Split seconds do matter   Ever get to a website, and you just want to leave because of the slow loading time? If you’re feeling impatient and itching to click that back button, don’t worry, so do many […]

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