Speed kills… your conversions

Speed kills… your conversions

Shortcuts: How much does slow loading time impact conversion? Why is slow loading time such a problem? How does slow loading time impact mobile? What causes a slow loading time? How do I measure my site’s speed? Split seconds do matter   Ever get to a website, and you just want to leave because of the slow loading time? If you’re feeling impatient and itching to click that back button, don’t worry, so do many […]

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How to Get Started with AB Testing

How to Get Started with AB Testing

Shortcuts: What is AB testing? Why should I AB test? How do I plan my first AB test? 3 common choices to AB test first What if my test is a loser? What tools do I need? Can I test more than 1 element at a time? It’s relatively easy to get started with AB testing, also known as Conversion Rate Optimization (CRO). However, doing it well and doing it right will take time. AB […]

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Top way to not waste ad spend

Top way to not waste ad spend

Shortcuts: Give your customer a smooth journey How do I not waste ad spend on my website? Build landing pages to optimize ad spend   The top way to not waste ad spend After auditing many online businesses, and working with professionals who have improved thousands more, we’ve determined our top way to not waste ad spend is consistent messaging between your ads and destination page. If you’re spending bucks to get prospects to click […]

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Features versus Benefits

Features versus Benefits

Shortcuts: What are features versus benefits? What is a feature? What is a benefit? How do I create benefit messaging? Why is benefits messaging more powerful? What are features versus benefits? This is a common question, and one is far more relevant to your visitors and prospective customers than the other. Both are very different animals, yet they are connected closely. Most small business owners don’t understand the difference. This is why their businesses struggle […]

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How to design an effective checkout funnel

How to design an effective checkout funnel

Shortcuts: What is an effective checkout funnel? Where is the checkout funnel within a customer’s experience? What are the elements of an effective checkout funnel? What are best practices for an effective checkout funnel? Optimizing an effective checkout funnel   Do you have an effective checkout funnel or one that doesn’t perform? How well are you turning your visitors who click your “Buy” buttons into customers successfully? If you’re not turning 100% of visitors into […]

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