HiPPOs are always wrong

HiPPOs are always wrong

HiPPOs are always wrong. Ok, maybe 99% of the time. What am I referring to? And what do I have against these cuddly, semi-aquatic killers? HiPPOs are short for Highest Paid Person’s Opinion.  In the case of a small business, that’s usually the big boss.  The owner.  The entrepreneur.   So why are HiPPOs almost always wrong? Entrepreneurs and bosses are good at what they’re good at.  Which is making a product or service.  Maybe it’s […]

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My most consistent (and annoying) insight

One thing I’ve seen again and again over the 15+ years of growth and optimization, is the constant conflict between design and business goals.  This was especially notable for me at design driven companies such as Adobe. Many designers tend to be very opinionated and particular about how they want something to look. “It’s a design decision” they’ll say, without any consideration for how it will drive towards a business goal. I notice this with […]

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My Mission: Help Entrepreneurs achieve their dreams through success online

I’m very excited to start this journey to help entrepreneurs achieve their dreams by helping them succeed online. By sharing my learnings from optimizing billion-dollar websites to perform better, entrepreneurs can do the same with their websites. After years of helping friends and entrepreneurs grow online, I’ve learned that driving growth is what I truly enjoy doing. It constantly amazes me that simple tweaks can have such a positive impact on performance and growth of […]

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